Invest Malaysia - Go To Markets

Enterprises Expand Footprint into Greater China

Invest Malaysia helps enterprises who are interested in setting up a China footprint or expanding into Greater China market as one of the Go To Market strategy.
Yangtze River Delta, one of the most developed areas in China, is an ideal location for enterprises outside of China to expand their businesses. Shanghai, Hangzhou, Suzhou, Nanjing, Wuxi are among the major cities located in this area. Lots of multinational corporations (MNCs) as well as China’s famous IT companies like Alibaba, HiSoft, etc, have made the area their homes .
Beside Yangtze River Delta, the other strategic location is Southern Coastal Area. Both areas cover almost all parts of developed areas of China.

Enterprises that have established a regional headquarters in Malaysia can also consider set up a footprint in China as a way to enhance market penetration and supports in China. At the mean time, the regional headquarters in Malaysia can still focus on operation and marketing planning for Asia Pacific region. On the other hand, companies from Malaysia could also take the opportunity to expand into China market through the Go-To-Market platform offered by the Invest Malaysia.

Yangtze River Delta: Wuxi City

Wuxi, located in Yangtze River Delta, the most developed region in China, is one of the top business cities in China. In 2008, Forbes ranked Wuxi as the third best business cities in Mainland China. The city was on the list of Worldwide Safest City for Offshore Outsourcing 2010.
Because of close proximity to Shanghai, rapid urbanization and booming economy, Wuxi is dubbed as "little Shanghai". And with lower cost of doing business (compare to Shanghai) and caring city government, it attracted 12,640 foreign-funded enterprises, among them 76 Fortune 500 multinational corporations (MNCs) who have established their subsidiaries and factories.
After Beijing and Shanghai, Wuxi is the third city selected by IBM to locate its R&D center in China. This proved that Wuxi is a key technology-based industry and suitable for international enterprises to setup a local footprint for China market penetration.
With its overall development trend, strategic location and local government supports, Wuxi is an ideal location for international companies to setup a footprint for China market coverage. Refer to the article to know more about Wuxi City.

Southern Coastal Area: Xiamen City

Located in Fujian province of the Southern China, Xiamen city is the nearest city to Taiwan and has easy access to Guangdong, Shenzhen as well as Hong Kong and Macau. Majority of Taiwan companies have setup their footprints in Xiamen as a threshold to access into greater China market. In 2006, Xiamen was ranked second as China’s “most suitable city for living”.
Xiamen is also the host of the annual China International Expo for Investment and Trade in early September to attract foreign direct investment into the mainland China .

Strategically located and with lower cost of doing business compared to Guangdong and Shenzhen, Xiamen’s market reach in Southern China and beyond is unmistakable. Multinational corporations should seize the opportunity.

Other Go-To-Market strategies include:

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