Invest Malaysia - The Go To Market Model Development

Why Go To Market Model Development Is Important to Ensure The Enterprise Success

When the moment a team has spent months or years on researching, development, prototype and testing of their innovative product. The innovation is finally ready for market from the product perspective. Now what is the next step the team needs take?

Commonly a start-up high tech enterprises founder or product innovators are technical persons who has strong knowledge and experience in the related areas. Perhaps have a limited exposure to a real business environment as well as from the business development, sales channels as well as running high tech business perspective.

Usually, people have wrong perception that direct access to customers or investors will be the key success of the Go-To-Market model (GTM). One of example, an established enterprise with huge cash in the bank and a experience sales team but not able to access into targeted market or customers due to lack of a suitable GTM model.

Value proposition, right market selection per the product definition, business development strategy, marketing strategy, packaging strategy, pricing strategy, sales and marketing strategy, sales channels, funding strategy, financial strategy, etc are part of the GTM model needs to be defined or develop to ensure the product is ready for market beside the technical aspect.

To have an enterprise grow effectively, a right GTM model development is necessary either done by an internal strong and experience business development team or appoint an external consultancy company like Ernest & Young, Deloitte, Price Waterhouse Coopers, etc.

In fact, world-class established companies did engage external consultancy companies for the advisory services from time to time. The main reason is those external consultancy or business advisory companies have widen information, knowledge and know-how in the related market that established companies may not have.

Most of start-up, small and medium enterprises can be more successful if equipped with the right GTM model. Through the GTM model development, companies are successful access into related market in various regions such as Asian, EMEA (Europe, the Middle East and Africa) and North American markets.

Summary, technical competency and direct customer engagement is not able to ensure success of a enterprise or the product without suitable Go-To-Market model development. GTM model development needs to be develop alone with the product development.

当社についてビジョン & ミッションご連絡このサイトのご利用条件